The smart Trick of Johnnie Walker Blue Label Ultra That Nobody is Discussing
The smart Trick of Johnnie Walker Blue Label Ultra That Nobody is Discussing
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Inside our quest with the lightest bottle feasible, we took our eyesight to your crew of specialist glassmakers. Exploring designs and glassblowing strategies to minimise glass utilization with no compromising sturdiness.
This new, lightweight bottle is actually a point of exquisite beauty; but extra importantly, it demonstrates what is achievable In terms of lightweighting glass. We will keep on implementing these learnings across our selection, using more progressive strides as we look to the way forward for Scotch.”
In keeping with our analysis, it is also believed to generally be the globe’s lightest 70cl Scotch Whisky glass bottle ever unveiled to market place.
At just 180g without the closure, the Johnnie Walker Blue Label Ultra bottle has long been designed by adopting a test-and-study product, building and Discovering without having limitation and imagining what the future of light-weight luxurious packaging could carry.
Our DRINKiQ programme aims to boost the 'collective drink IQ' by expanding general public consciousness of the results of Liquor and supporting dependable drinking.
This new, light-weight bottle is really a detail of exquisite elegance; but extra importantly, it demonstrates what is possible In relation to lightweighting glass. We will keep on making use of these learnings throughout our vary, getting far more progressive strides as we look to the way forward for Scotch.”
We hope that our discoveries can have a constructive affect within the wider market and help learn new opportunities for lighter, reduced carbon packaging alternate options.”
Johnnie Walker Blue Label Ultra could be the brand’s lightest 70cl Scotch whisky glass bottle to this point and also to the top with the manufacturer’s know-how and research, the whole world’s lightest 70cl Scotch whisky glass bottle2 . The look will take bold strides and dares to experiment by using a recognised paradigm of luxury.
Weighing 180 grams, the Blue Label Ultra bottle can be a glimpse into the future of sustainable luxurious spirits packaging
“We didn’t know what we ended click here up likely to have the ability to realize once we set out to force the boundaries of luxury, and The end result is something that lots of stated wouldn't be possible.
Five years back, Johnnie Walker established out with a specific ambition; to maneuver the spirits market ahead. Acquiring observed that many luxury categories ended up heading in a fresh direction – ‘delicate’, in lieu of ‘weighty’ – the brand sought to experiment with amongst its most luxury whiskies. Aiming to thrust the boundaries of lightweighting glass, all in the identify of progress.
Diageo has submitted filings to have its granted United kingdom Patent No. GB2616831 B endorsed as licensable of appropriate about the UKIPO patent sign-up, and intrigued events are invited to ask for a regular royalty cost-free, non-exceptional licence from Diageo.
We realized which the lightest, strongest glass bottle you can also make with out compromising sturdiness is usually a teardrop shape.
Expert whisky tasting takes exercise. Use our do's and don'ts to demystify the expertise and luxuriate in your drams in a complete new way.
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Johnnie Walker got down to progress the spirits field by experimenting with light-weight glass for its luxurious whiskies, encouraged via the development towards 'fragile' rather than 'heavy' luxurious. The end result was the Johnnie Walker Blue Label Ultra bottle, weighing just 180g without the closure.